Exhibitor Pipeline
Turn your conference booth into a pipeline engine.
We help exhibitors identify the right prospects, book meetings before the event, create engagement at the booth, and convert event leads into sales opportunities.
The problem
Your booth is not the strategy.
Most exhibitors spend heavily on booth space, design and branding, travel, product displays and sales teams — and then wait for visitors to walk in.
How we work
We build the audience before the event, create engagement during the event, and activate every lead after the event.
45 days before → Event day → 45 days after
Awareness → Meetings → Leads → Opportunities → Revenue
Make your next conference a sales campaign
Your conference participation should generate more than footfall.
Qualified meetings
Get in front of decision-makers who actually fit your ICP.
Sales conversations
Start conversations before prospects arrive at the venue.
Qualified leads
Capture, classify and score every meaningful interaction.
Pipeline
Move event conversations into your CRM and sales process.
ROI
Know exactly what your event investment generated.
The Exhibitor Pipeline Program
A complete demand-generation program built around your conference participation.
Target
Find the right people before the event.
We research your market and build a targeted prospect universe.
- —Target accounts
- —Decision-makers
- —Industry segments
- —Geographic markets
- —Existing customers
- —Prospects
- —Partners
- —Distributors
- —Strategic accounts
Output: A conference-ready prospect database.
Attract
Give prospects a reason to meet you.
We create the digital campaign around your event.
- —Event landing page
- —LinkedIn content
- —Email campaigns
- —Thought-leadership content
- —Product content
- —Customer stories
- —Conference announcements
- —Countdown campaigns
- —Paid advertising
Output: Your conference becomes the reason to start a conversation.
Engage
Start conversations before the exhibition floor opens.
We activate your target audience through:
- —Email — personalized event invitations and follow-up sequences
- —LinkedIn — targeted prospecting and event-based conversations
- —Paid media — highly targeted campaigns around the event and your ICP
- —Content — relevant material that gives prospects a reason to engage
Output: An audience that already knows you before day one.
Book
Turn interest into meetings.
Instead of asking “Will you visit our booth?” we create a stronger proposition: “Let’s schedule 20 minutes while we’re both at the conference.” Prospects select a convenient slot through your event meeting page.
- —Not impressions
- —Not followers
- —Not likes
- —Meetings
Output: Qualified meetings booked before the event.
Activate
Make your booth part of the digital campaign.
At the event, we connect physical interactions with your digital sales process.
- —QR codes — scan to landing page, enquiry, meeting or content
- —Lead capture — every meaningful interaction enters your CRM
- —Lead qualification — hot, qualified, nurture or unqualified
- —Real-time follow-up — your sales team knows who needs attention
Output: A booth that feeds your CRM, not a badge scanner.
Convert
The conference ends. The campaign doesn’t.
Most exhibitors follow up once. We build a structured post-event nurture program.
- —Day 1 — thank you + meeting reference
- —Day 3 — relevant content or case study
- —Day 7 — product / solution follow-up
- —Day 14 — sales conversation
- —Day 30 — new insight or use case
- —Day 45 — reactivation
Output: Every viable lead gets a reason to continue the conversation.
The technology behind the campaign
We connect the pieces of your event marketing system.
- 01Prospect database
- 02Email & LinkedIn outreach
- 03Event landing page
- 04Meeting booking
- 05CRM
- 06Lead scoring
- 07Sales follow-up
- 08Opportunity
- 09Revenue
Your event becomes part of your revenue engine, rather than a standalone marketing activity.
What we deliver
Every campaign component, defined.
Built around your event
Whatever floor you are standing on.
Technology conferences
Software · AI · Cybersecurity · Cloud · IT
Healthcare events
Pharma · MedTech · Diagnostics · Healthcare
Manufacturing events
Industrial · Engineering · Automation · Machinery
Food & consumer events
Food · Beverage · FMCG · Retail
Financial services events
FinTech · Banking · Insurance · Payments
Energy & infrastructure events
Energy · Utilities · Infrastructure · Construction
We build the campaign around your market, your ICP and your event.
90 days of revenue activity
One event. One campaign. One pipeline.
Measure what matters
We don’t report 48,000 impressions. We report pipeline.
Your event investment should work harder
The missing layer.
A conference typically involves significant investment — booth, travel, people, sponsorship, samples, collateral, time. The Exhibitor Pipeline Program adds demand generation and sales activation, so you extract more commercial value from the investment you have already made.
Who is this for?
- —Exhibit regularly
- —Sell B2B
- —Have a defined target market
- —Have a sales team
- —Want more qualified meetings
- —Enter new markets through exhibitions
- —Launch products at conferences
- —Participate in international exhibitions
Especially useful for companies exhibiting internationally.
Choose your campaign
Simple pricing. Outcome-oriented.
Build the foundation for your event.
Ideal for exhibitors who already have an internal sales team and database.
Includes
- —ICP & target audience definition
- —Up to 500 target accounts
- —Up to 1,000 decision-maker contacts
- —Event landing page
- —3-email pre-event campaign
- —6 LinkedIn posts
- —Meeting booking integration
- —Basic CRM lead capture
- —Post-event follow-up sequence
- —Campaign report
Duration — 45 days
Target: Build awareness + generate qualified event conversations
Our most popular package.
For exhibitors who want the event to actively generate sales meetings.
Everything in Starter, plus
- —Up to 1,500 target accounts
- —Up to 3,000 decision-maker contacts
- —5-email outbound campaign
- —LinkedIn prospecting
- —12–15 event content assets
- —Meeting-booking campaign
- —Lead scoring
- —CRM automation
- —QR-based booth lead capture
- —Post-event 45-day nurture
- —Pipeline dashboard
- —Weekly campaign optimization
Duration — 90 days
Target: 20–40 qualified meetings
A complete event demand-generation program.
For companies where the conference is a significant sales or market-entry investment.
Everything in Pipeline, plus
- —Up to 3,000 target accounts
- —Up to 6,000 decision-maker contacts
- —Advanced account segmentation
- —LinkedIn + email outbound
- —Paid LinkedIn campaign management
- —Google Search campaign management
- —Retargeting
- —Executive thought-leadership content
- —Personalized prospect campaigns
- —Sales-team follow-up automation
- —Advanced lead scoring
- —Opportunity tracking
- —Event ROI dashboard
- —45-day post-event conversion program
- —Pipeline review
Duration — 90 days
Target: 40+ qualified meetings and measurable sales pipeline
Payment terms: 50% advance, balance due post 90 days.
Add-ons
Scale any campaign up.
Additional Target Accounts
$500 / 1,000 accounts
Additional Contacts
$300 / 1,000 contacts
Paid Media Management
$750 / event
Advertising spend billed separately.
Meeting Generation
$100 / qualified meeting
Available as an alternative or supplement to the fixed campaign fee.
CRM & Marketing Automation
Starting at $1,000
CRM, lead scoring, workflows and post-event automation.
Multi-Event Program
3 Events — from $7,500 · 6 Events — from $13,500
Run your exhibition program throughout the year instead of treating every event as a standalone campaign.
What every package has in common
The same six-step engine.
Know who you need to meet.
Get in front of them before the event.
Convert interest into scheduled conversations.
Turn booth interactions into structured leads.
Continue the conversation after the event.
Turn event leads into opportunities.
Your booth is an investment
Make it generate a return.
A $20,000 exhibition investment shouldn’t produce a stack of business cards.
It should produce
Start with your next event.
From booth traffic to sales pipeline
Ready to turn your next exhibition into a pipeline campaign?
Tell us about your next conference. We’ll assess your event, your ICP, your target audience, your campaign and your pipeline opportunity.