Renin Research

    Revenue Operations Managed Services

    Your Revenue Engine.
    Built, Managed and Optimized.

    We design and operate the systems through which B2B companies acquire customers and manage pipeline.

    Book a Discovery Call What We Do
    Value Proposition

    We help companies grow through
    market access and demand creation,
    and we use RevOps to make growth
    repeatable and measurable.

    We view GTM and RevOps as interdependent components of a unified revenue system — where strategy, execution, data, technology and process must work in harmony.

    IncreasedRevenueGTMRevOpsLaunchAccessTestDesignScaleOptimizeReport
    What We Do

    We help companies build a
    predictable and scalable
    revenue engine.

    From CRM administration to campaign operations — we become your outsourced RevOps team, embedded in your HubSpot instance and aligned to your revenue goals.

    01
    GTM & Outbound Campaigns
    • —ICP definition & market segmentation
    • —Outbound demand creation
    • —Event & exhibition pipelines
    • —Partner & channel co-sell programs
    • —Ecosystem relationship mapping
    02
    Campaign Operations
    • —Smartlead integration
    • —Contact enrichment
    • —Data synchronization
    • —Reply management workflows
    • —Account prioritization
    03
    CRM Administration
    • —HubSpot administration
    • —User management
    • —Pipeline management
    • —Properties and custom fields
    • —Data cleanup and maintenance
    04
    Workflow Automation
    • —Lead nurturing workflows
    • —Internal notifications
    • —Task automation
    • —Lifecycle stage management
    • —Lead routing and assignment
    05
    Sales Enablement
    • —Email sequences
    • —Templates
    • —Meeting scheduling
    • —Pipeline optimization
    • —Sales process improvements
    06
    Reporting & Revenue Intelligence
    • —Executive dashboards
    • —Pipeline reporting
    • —Forecasting
    • —Conversion analysis
    • —Win-loss insights
    How It Works

    A clear process.
    From day one.

    Four steps to a fully managed revenue operation — no surprises, no hidden phases, no scope creep.

    01 · Step 1
    Understand

    We map your sales process, customer journey and revenue goals.

    02 · Step 2
    Build

    We configure HubSpot, workflows and automation to support your process.

    03 · Step 3
    Manage

    Our team handles day-to-day CRM administration and RevOps activities.

    04 · Step 4
    Optimize

    We continuously improve workflows, reporting and pipeline performance.

    The engine

    Sales motion that
    compounds.

    Every phase reinforces the next. Better research produces sharper targeting. Sharper targeting produces better meetings. Better meetings produce faster closes. Each deal closed funds more research — and the engine gets stronger.

    Renin builds pipeline from:

    • Ecosystem relationships
    • Niche trade communities
    • Exhibition access
    • Curated stakeholder mapping
    • International introductions

    Going beyond cold outbound — this is how enterprise deals actually get sourced and closed.

    01GTM Advisory02Marketing03Sales04CRM & Automation05Insights LoopTHE ENGINEReninResearchCLOCKWISE · SELF-REINFORCING

    Hover or tap a segment

    01 · Goal — Product-Market Fit

    GTM Advisory

    We define which enterprise SaaS buyers you sell to, where they live, and the narrative that lands - before a single outbound message goes out.

    • ICP DEFINITIONBuyer personas - org size, tech stack, budget authority
    • MARKET PRIORITISATIONGeo and vertical sequencing for global rollout
    • MESSAGING & NARRATIVECategory positioning for your SaaS product
    • CHANNEL STRATEGYWhere enterprise buyers actually live
    Who We Work With

    Built for B2B.
    Built to scale.

    We partner with companies at every stage — from early growth to global expansion — that need a reliable RevOps function without the overhead of building one in-house.

    01
    B2B SaaS Companies

    Scale sales operations without hiring a full RevOps team.

    02
    Technology Services Firms

    Create visibility across marketing, sales and customer success.

    03
    Global Capability Centers

    Standardize processes and improve reporting.

    04
    Companies Entering New Markets

    Build a repeatable revenue engine from the ground up.

    Why Renin

    Because revenue should not depend on individual heroics.

    Most companies invest in tools and talent, but struggle to turn them into a repeatable growth engine.

    Renin brings together the people, processes, workflows, and technology required to execute revenue consistently.

    We hire. We train. We operationalize.

    So your team can focus on closing deals, while we build and run the system behind growth.

    People change. Systems endure.

    RevOps for Start-ups

    The Minimum Viable
    Tech Stack.

    A lean, zero-code setup that keeps costs low and your data clean for future scaling.

    01
    Attract & Capture

    Apollo.io — lead sourcing, verified email prospecting, and cold sequencing.

    02
    Centralize & Track

    HubSpot CRM — marketing, sales, and customer tracking in one database.

    03
    Automate & Sync

    Zapier — critical workflows like Slack alerts for new demo requests.

    04
    Analyze & Measure

    Looker Studio — free executive dashboards for pipeline value and sales cycle.

    The 4 Essential Pillars

    PILLAR 01
    Centralize & Track
    HubSpot CRM

    Combines marketing, sales, and simple customer tracking into one database. Use it strictly to track contact info, emails, and your 4-stage sales pipeline. Avoid custom fields until absolutely necessary.

    PILLAR 02
    Attract & Capture
    Apollo.io

    Handles lead sourcing, verified email prospecting, and cold sequencing in one place. Connect Apollo directly to HubSpot so any lead who replies is automatically pushed into your CRM as a "Warm Lead."

    PILLAR 03
    Automate & Sync
    Zapier

    Connects apps that do not have built-in integrations. Keep it minimal — use only for critical workflows, like sending a Slack notification to the team when a new demo request is booked via your website.

    PILLAR 04
    Analyze & Measure
    Looker Studio

    Built-in CRM dashboards can be restrictive on free tiers. Looker Studio lets you build simple, executive-facing growth charts for free. Start with one dashboard showing monthly pipeline value, active deals, and sales cycle length.

    Our Recommendations

    RULE 01
    Maximize Startup Discounts

    Never pay full price. Companies like HubSpot, AWS, and Notion offer up to 90% off for verified early-stage startups. Apply through your incubator, VC, or founder networks.

    RULE 02
    One In, One Out

    Before buying new software, audit your current stack. If an existing tool can do 70% of what the new tool promises, do not buy it.

    RULE 03
    The Rule of 20

    Do not buy software to automate a task unless your team is doing that exact task manually at least 20 times per week.

    New · Exhibitions tooling
    BoothSwipe

    Work the room
    before you arrive.

    Extract exhibitors, score them by ICP fit, and start LinkedIn outreach before everyone else does. BoothSwipe helps companies exhibiting at trade shows and conferences pull the exhibitor list from any event website, prioritise the best-fit accounts, and run personalised LinkedIn outreach across their seller accounts — all before show day.

    Start Free Trial
    • 01 Extract exhibitor lists from any event site
    • 02 Score by ICP fit and intent signals
    • 03 Run personalised LinkedIn outreach
    • 04 All done before show day
    A Renin product
    REVOPS MANAGED SERVICES
    Pricing starts at $20 / hour

    Transparent hourly pricing for dedicated RevOps support. Scale up or down based on your pipeline needs.

    Start the conversation

    Stop Managing Your CRM.
    Start Managing Revenue.

    Renin Revenue Operations Managed Services gives you the systems, automation and visibility needed to create predictable growth.

    Book a Discovery Call