Renin Research

    Sales-As-A-Service·Lead Generation·Sales Closures

    Your outsourced
    revenue engine.

    We run lead generation, qualification, and sales closures as a managed service — engineered by experienced deal makers, powered by research, and accountable to booked revenue.

    Book strategy call How it works Exhibitions practice Corporate Presentation
    Researched
    Pipeline
    Qualified
    Conversations
    Closed
    Revenue
    Compounding
    GTM Engine
    The problem

    Most companies have
    sales activity. Few have a
    revenue system.

    Pipeline is built in fragments — an SDR here, an agency there, a founder closing on weekends. The result is unpredictable revenue and a GTM motion that never compounds.

    01
    Pipeline that does not convert

    Meetings get booked. Deals stall. There is no clear owner for the path from first call to signed contract.

    02
    Outbound that feels like noise

    Generic sequences to broad lists. Low reply rates, damaged sender reputation, and a brand that gets ignored by the people you actually want.

    03
    Founder-led selling that does not scale

    Revenue depends entirely on one or two people. When they are pulled into delivery, pipeline dries up within a quarter.

    04
    CRM as a graveyard

    Contacts logged, conversations forgotten. No attribution, no cohort analysis, no view of cost per qualified meeting or cost per closed deal.

    05
    Hiring SDRs too early

    Founders hire a junior SDR before the GTM motion is proven. Six months later, the seat is empty and the playbook still does not exist.

    06
    No system for closing

    Discovery is strong, demos are good, then deals die in legal or procurement. No structured closure motion, no deal desk, no commercial muscle.

    Positioning

    Sales-As-A-Service,
    operated.

    We are not an agency, a list vendor, or an SDR shop. We are a research-led GTM partner that owns the full revenue motion — from ICP definition to signed contract — as an integrated managed service for founders and revenue leaders who need pipeline that converts.

    Every engagement begins with research. We map your buyer landscape, prioritise accounts, and design messaging before any outreach goes live. Volume without intelligence is noise.

    Experienced deal makers sit alongside your founders and AEs through discovery, proposal, and closure. We measure ourselves against booked revenue — not meetings booked, not emails sent.

    The service

    Three pillars.
    One revenue engine.

    Deployed individually or as an integrated programme — engineered to take a prospect from a cold signal to a signed contract, with one accountable team across the journey.

    GEN
    01
    Lead Generation

    Research-led outbound engineered around your ICP. Account mapping, signal detection, multi-channel sequences, and verified data — every meeting on your calendar has been earned through intelligence, not volume.

    Top of funnel
    QLY
    02
    Qualification & Nurture

    Discovery frameworks, CRM workflows, and structured nurture sequences that move prospects from curious to committed. Every conversation is logged, scored, and routed into a measurable commercial system.

    Mid funnel
    CLS
    03
    Sales Closures

    Deal advisory, proposal engineering, and closure cadences run by experienced deal makers. We sit alongside your founders and AEs through negotiation, procurement, and contract — until revenue is booked.

    Bottom of funnel
    How we work
    01 · First
    Research your market

    ICP definition, account mapping, buyer signal identification, and competitive landscape review. We do this before any outreach begins — it is not optional.

    02 · Then
    Build the engine

    Channel selection, messaging architecture, tech stack configuration, and sequence design — engineered around the exact buyers you want, not a generic template.

    03 · Always
    Report transparently

    Weekly pipeline reports, live HubSpot dashboards, and monthly strategy reviews. You own the data, you own the relationships. We run the engine.

    04 · Finally
    Close the deal

    Experienced deal makers work alongside your team through proposal, negotiation, procurement, and contract — until revenue is booked, not just promised.

    Pricing

    Two paths.
    One outcome.

    Discovery pricing for Start-Ups testing GTM motion. A retainer plus commission model for Enterprise teams scaling proven pipelines.

    Start-Ups · Discovery Pricing
    $1,250
    monthly retainer +% commission
    • — Fractional GTM pod and senior strategist
    • — Full outbound orchestration
    • — Commission tied to closed revenue
    • — Quarterly business reviews & forecasting
    Enterprise · Retainer + Commission
    $2,500 + %
    monthly retainer + commission on revenue
    • — Dedicated GTM pod and senior strategist
    • — Full-funnel orchestration across channels
    • — Commission tied to closed revenue
    • — Quarterly business reviews & forecasting
    See full pricing Request proposal
    The engine

    A compounding system.
    Not a series of tactics.

    Every phase of the flywheel feeds the next. Insights from closed deals sharpen the ICP. Better ICPs improve targeting. Smarter targeting increases conversion. The result is a self-reinforcing revenue engine that gets stronger with every turn.

    Renin builds pipeline from:

    • Ecosystem relationships
    • Niche trade communities
    • Exhibition access
    • Curated stakeholder mapping
    • International introductions

    Going beyond traditional outbound, LinkedIn and cold calling.

    01GTM Advisory02Marketing03Sales04CRM & Automation05Insights LoopTHE ENGINEReninResearchCLOCKWISE · SELF-REINFORCING

    Hover or tap a segment

    01 · Goal — Product-Market Fit

    GTM Advisory

    We define who you sell to, where they live, and the narrative that lands. Strategy is set before a single email is sent.

    • ICP definitionWho we sell to · TAM/SAM/SOM
    • Market segmentationVertical · Geo · Stage prioritisation
    • Messaging & narrativePositioning · POV · Category framing
    • Channel strategyWhere buyers actually live
    Credentials
    $2.5M largest closed deal

    2-year enterprise sales cycle · IDP channel partner & deal advisor

    Outbound programmes across Technology, SaaS, and Consulting

    Retainer + performance · Fully aligned incentives

    AI-native outbound stack, fully managed

    Apollo.io · HubSpot · SmartLead · n8n · LinkedIn Sales Navigator

    Research-led GTM — every campaign starts with intelligence

    Account research · Buyer mapping · Signal detection · ICP definition

    HubSpot Solutions Partner

    CRM setup, pipeline architecture, and campaign attribution

    Experienced deal makers in the room

    Closure cadences · Procurement navigation · Commercial muscle

    New · Exhibitions tooling
    BoothSwipe

    Work the room
    before you arrive.

    Extract exhibitors, score them by ICP fit, and start LinkedIn outreach before everyone else does. BoothSwipe helps companies exhibiting at trade shows and conferences pull the exhibitor list from any event website, prioritise the best-fit accounts, and run personalised LinkedIn outreach across their seller accounts — all before show day.

    Start Free Trial
    • 01 Extract exhibitor lists from any event site
    • 02 Score by ICP fit and intent signals
    • 03 Run personalised LinkedIn outreach
    • 04 All done before show day
    A Renin product

    Start the conversation

    Pipeline that converts.
    Deals that close.

    Book a strategy call with our deal makers. We will map your GTM motion, identify the gaps, and propose where Sales-As-A-Service fits.

    Book strategy call