For exhibition organisers, selling stand space is only one part of the commercial challenge. The...
Exhibitor Revenue Intelligence
Renin helps B2B exhibitors do post-event follow-up.
Post Event follow-up is where trade show ROI goes to die. We turn your badge scans and business cards into booked meetings — fully managed, for every event you exhibit at this year.
Exhibition RevOps brings the market, the pipeline and the sales process into one commercial operating system- driving ROI for your GTM strategy.
What you get:
You spent $30K–$100K+ on the booth, the travel, and the staff. Then the show ends — and your best leads sit in a spreadsheet for two weeks while your sales team catches up on everything else.
We plug directly into your event pipeline — badge scans, business cards, booth scans, and CRM exports — and turn them into a structured, automated, sales-ready nurture sequence within 48 hours of show close.
Bonus: every plan includes 1 free license of HubSpot Sales Hub Enterprise.
Key Benefits
A clean HubSpot foundation is the starting point, not the product. Every engagement includes the intelligence layer that turns your CRM into a system that finds revenue, not just records it:
01
Historical and lookalike exhibitor intelligence, built from your past editions and comparable events, so your team knows who’s likely to book before the first call.
02
Full stakeholder visibility inside every account — who influences the booth decision, who signs, who renews — so outreach reaches the right person the first time.
03
Live dashboards tracking Planned vs. Actual revenue, sales team performance and marketing performance in one view, replacing the spreadsheet rescue before every leadership update.
04
Lead routing and follow-up workflows that close the gap between interest and action, without stripping out the human judgment that closes exhibition deals.
05
Every prospect exhibitor is automatically enriched and scored against your best-performing accounts, so your sales team spends time on the companies most likely to close.
This is the layer most HubSpot implementations never reach — because most partners stop at clean data and working pipelines. We build event commercial intelligence, from the first exhibition.
The Signature Layer
This could become your signature. For every client, HubSpot should answer:
What have we sold them?
What are the growth opportunties?
Who buys from us? Are They ICP fit?
Which other events they are going to?
Are they ICP fit?
Who is the Buying Team? Who else inside the company should we know?
That turns the CRM from a database into a Client Intelligence System > Driving Lead Nurturing.
What counts as an event?
Any trade show, conference, or exhibition where you're actively capturing leads on-site. Up to 4 per contract year are included.
What if we exhibit at more than 4 events?
We'll scope additional events at a flat per-event add-on rate.
How fast does follow-up actually start?
Typically within 48 hours of your event ending.
Do we need HubSpot already?
No — your plan includes a full Sales Hub Enterprise license.
Who writes the email/SMS content?
We do, tailored to your offer and audience — you approve before anything sends.
Can our sales team see the leads?
Yes — scored, sales-ready leads route directly into your CRM pipeline.
Buys you lead insurance
We’ll implement the HubSpot commercial structure around one exhibition and give your team a working system for managing exhibitor and sponsorship revenue.
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