About Us.

We began our journey in 2014, and it is now 10 years, since then, we have managed to grow from a one person to 20+ agency that is helping enterprises to grow their revenues.

Our journey started as a GTM consulting for KPO, ITES, IT - Application and product companies, wherein we helped build new business lines, new applications, drove the initial set of customers. Then, Covid happened and then a whole set of unfortunate opportunities came about - one of the key ones has been the democratization of work - no more were our client's clients going to offices, and they were working from home.

This tectonic change in how we work, brought changes to how we sell - the approach to B2B sales changed with digital overriding human-in-the loop connection - while the human-in-the loop will never go away in selling, the ability to take informed decisions moved to absorption of relevant content. This gave us the opportunity to explore the possibilities of a digital first B2B Sales Agency that drives leads to deals through the means of digital connect.

This drove dependency on building the right "sales tech" and using the advent of Apolloi.io, Clay.com and Hubspot as the fulcrum of "nearbound (hybrid of outbound+inbound)" sales.  The emphasis of reaching out to the right prospect became more important than ever, and prospect research, demand signals and intent data became the core of our business.

So, what is really started to work  in 2024-25, the movement of B2B sales to account based targeted marketing ( know more here https://vib.tech/resources/marketing-blogs/b2b-lead-generation-statistics/) . Subsequent to the stats, that cold mailing is not going to work anymore, then how do we reach the key stakeholders at our client's client companies? 

There is no easy answer, but we have found in the past year, has been that success has come to us when we were able to narrow down to few target companies and ICPs within and build a high penetration strategy. This is built on researching the companies in detail and then building the value proposition before we can even reach out to them through mailing. This further was supplemented by  going to conferences where our client's client also attended, to quickly build awareness and then progressing to a warm lead., and subsequent demo or a meeting. This has taken time and we are blessed with clients who had patient capital to walk with us on this journey.

A bit about our clients, all our clients are IT/ITES, having a sales, marketing team, hungry and ambitious for measured growth, allowing us the luxury of building enterprise grade client reachouts for them.

To get our clients to reach their goals, we built our company on the foundation of well established processes that are well understood, documented, easy to explain and then layered with a sales tech stack that does the research, generates the prospect list and then reachout for meetings.  The process and tech stack is then run by a team of GTM engineers, researchers and inside sales that bring a holistic view of the prospect and our reach out to the prospect.

As a company, we are 100% Work From Home, with all our team members spread across the globe and all well trained in B2B Sales.

What's next: We are equally ambitious as our clients and will like to help them with field sales in their covered markets - nicely tying up the Digital First Model with the Human-in-the-loop sales model, preserving the idea that eventually doing a large deal is an art, now ably aided by tech!