New Age Sales Accelerators - Keeping Customer Value at the centre.

Traditional sales continues to be an art that no technology can replace, but then can it be made efficient? Here comes the new age sales accelerators that remove the friction between traditional sales and the science of sales. Sales accelerators are tools, strategies, or technologies designed to speed up and optimize the sales process, helping teams close deals more efficiently and effectively. The chief aim of accelerators is to reduce friction in the sales cycle, improve productivity, and drive a customer focus that eventually drives more revenue.

Key Features of Sales Accelerators:

1. So, we have an open or a click on the email we sent, then what? We begin lead nurturing, the repetitive tasks of sending out content across a length of time- repurposes or otherwise is manual in the way currently it is structured. Smart segmentation and then repetitive engagement is what drives the automation stack in the Sales Accelerator Kit..
2. When do we know, the prospect is ready for outbound? Well, it is the Analytics that provides insights into campaign performance, customer behavior (clicks and more) driving the next sales motion in the pipeline.
3. Is this enough? how do we engage further, do we look at more opportunities to reachout - maybe a chatbot or a video message requesting the presence in a webinar? personalizing prospect communication is one of the key tools that we need in an accelerator. Keep the communication going.
4. Integration: No more are we looking to be disconnected, and our martech and salestech not talking to each other - a single platform that enables both outbound, inbound and nearbound (outbound-inbound loop), all done seamlessly.
5. All of this bundled in a training and enablement programme that helps agencies like us and clients sales reps to manage the urgency that sales demands.

In the past few months, that we began scaling our business of helping enterprises to supplement their sales or build the sales stack for them, we considered many technology suites:

• Databases: Apollo.io, Lusha.com, Zoominfo.com
• Email and Outreach Tools: Platforms like instantly.ai, smartlead.ai, for managing personalized communication at scale.
• Content Management: Solutions like Seismic or Highspot to deliver the right content to prospects at the right time.
• AI: Perplexity.ai,
• CRM & CRM Extensions: HubSpot.com, zoho.com, odoo.com

What we were trying to do is to help our clients leverage these tools, shorten sales cycles, improve conversion rates, and ultimately drive revenue growth.

At the end, we had to narrow down to a simple sales accelerator stack that helps us build on - and we chose Hubspot.com as a choice of System-Of-Sales-Record for our clients.

We were delighted when we were invited to the first ever Hubspot conference in Bangalore to understand their plans for India and their partner enablement programmes.